46x:
The Fight to Reform
DOD Public Affairs
★★★★★
It all started when...
General Mattis became SecDef, he turned to Dana White, his ASD-PA, and said
"I want you to un-f**k Public Affairs".
Dana then called the Joint PA community and Services to improve their Public Affairs programs.
The efforts continue, the results are mixed.
The 46x Response
Break the orthodoxy and reanimate Public Affairs.
Regain forgotten skills and build new tools that add rocket-powered
roller skates to any Public Affairs program.
The Goal:
Take back the forgotten skills and build new ones that advance the community.
The skills below link to content on both Facebook and LinkedIn to help with research and building advanced skills, and for practitioners to contribute to the community.
TAKE IT BACK FROM THE PAST
Past skills that everyone needs to maintain
LEARN NEW SKILLS
Practice being a Spokesperson
Refresh your Research and Analytics Skills
Build your Outreach and Influence Networks
Click the images to take on new challenges to expand your impact
Grow Multidisciplinary Skills
Learn to Build and Manage Brands
Learn Strategy
Learning to Become a Communication Leader
Grow Multidisciplinary Skills
Coming Soon: How to use AI in Public Affairs
46x Community Pages
